The Oceans and Fisheries Partnership (USAID Oceans) has completed and released their Value Chain Analyses on program learning sites, General Santos City, Philippines and Bitung, Indonesia. The research project examined the learning sites’ fisheries, traceability processes, export markets and provides recommendations for USAID Oceans’ approach.
USAID Oceans, through Bold Native Advisors, Inc. (Philippines) and Marine Change (Indonesia), conducted the rapid value chain assessments as a key first step to understand the catch documentation and traceability (CDT) processes and requirements along the value chain, identify the main exporting markets and explore market/buyer requirements and customer preferences. This research will support the CDT design approach, partnership development and industry engagement in General Santos and along the value chain.
General Santos City. The General Santos City Fishing Port Complex is the key tuna port in the Philippines, where large quantities of yellowfin tuna are landed that are sourced from local handline fishers, larger domestic purse seine and ring net fishing operations, and large volumes of frozen fish that are transshipped from fisheries in the Philippines. The majority of tunas being landed at GSFPC are skipjack, yellowfin and bigeye, which are highly migratory species and are therefore managed at a regional level. The tuna value chain is complex, with many actors. To examine the chain, Bold Native identified and conducted interviews with key players, and established positions on CDT drivers, progress and barriers through looking at two separate activities (i) the nature of external market for tuna products and their CDT requirements and (ii) current and emerging customer and preferences and trends. This was conducted through a mixture of desktop research and interviews. Download the full report.
Bitung. The Bitung Value Chain Analysis explores the current challenges and traceability opportunities in Bitung’s fisheries, particularly in response to Indonesia’s fishing policy reforms. Findings included a 59% production drop in Bitung in 2015, which caused important economic impacts in the region and changes in trading dynamics. The report also examines the port’s exports, finding that 31% of tuna production from Bitung is exported, with not all tuna export markets requiring full value chain traceability. Buyers in the U.S., EU, and Australia, represent 13%, 11% and 3%, respectively, of the export volume of traded tuna in 2015, and have an increasing preference for sustainable and traceable product. Other markets, which represent the majority of Indonesia tuna’s exports, do not have a specific focus on traceability. Among fishers in Bitung, there is low awareness of the term traceability, on-going traceability initiatives or the potential benefits of traceability to the fishery. Download the full report.
The full reports provide insight into the General Santos and Bitung tuna fisheries value chains, global moves toward traceability, consumer preferences and opportunities for enhanced traceability through USAID Oceans and partner action.